GMC

Green Machine Cycle is an eco-friendly, environmentally conscious bike shop, proud to be Chicago’s top sustainable cycling store. However, they needed a rebrand, as their original design was dark green and overly wordy. I revamped the design to better fit their brand by creating a simple, bold “G” shaped like an eco-friendly symbol, using colors that align with their values. The minimalist design allows the “G” to stand out as a strong, singular logo.