FiZZ

Rhythm, Continuity, and Balance are the design themes for these three can designs.

My concept for this drink is a refreshing blend of fruity summer flavors, with each flavor inspiring its own design theme. I aimed to make the can environmentally friendly by minimizing material use. By incorporating the can’s metallic texture into the design, we reduced ink usage by over half compared to standard designs. Additionally, I simplified the nutritional facts to make them easier to understand. This fruit-infused sparkling water offers a healthy and enjoyable way to start the summer.